Lindsey Smolan Public Relations

What

we do

Editorial Outreach

Fashionista interview with Coverstory founder
Fashionista // Coverstory NYC

We’re a little obsessed with keeping up with our favorite fashion websites, lifestyle magazines, and pop culture shows – and we know exactly what they’re looking for from brands and experts. Our longstanding relationships with editors, freelancers, and producers at some of the leading beauty, fashion and lifestyle outlets give us great insight into how to  position brands in ways that will resonate. From full page features in InStyle to TODAY Show segments, long-form Q&A interviews on Fashionista to shopping round-ups on WhoWhatWear, our team has landed highly impactful media coverage for clients.

VIP/Celebrity Seeding

Chrissy Teigen wearing Serenity
Chrissy Teigen // Serenity

From A-list household names to up-and-coming stars, we maintain strong connections to talent that influence consumers’ buying decisions. Whether working with stylists for celebrity dressing opportunities or securing red carpet beauty sponsorships with agents and artists, we connect brands to noteworthy celebrities in meaningful ways.

Influencer Outreach

The BrowGal // Ashunta Sheriff

We’re constantly scrolling through Instagram, keeping up with viral TikTok challenges, and refreshing the feeds of our favorite fashion bloggers. We have our finger on the pulse of hottest influencers and what moves them and drives them. We work with clients to hand select the influencers that have the best reach to their target consumer and engage with them to secure placements, sponsorships and partnerships.